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Friday, March 31, 2023

Wikipedia's new sound logo had a seriously ambitious design brief - Creative Bloq

Most designers will have received some tough briefs in their time, but Wikipedia's call for proposals for a sound logo was a particularly tall order. The community-run online encyclopaedia wanted nothing less than "the sound of all human knowledge" for its new audio identifier. 

And it thinks it's found it in a sonic logo that will be rolled out from mid-year. So what does the sound of all human knowledge sound like? Well, it's a mix of traditional and contemporary sources of learning: a flutter of pages turning and frantic typing followed by some chirpy electronic chimes (see our pick of the best logos for inspiration for visual identities).

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Strictly speaking, a logo is a visual identity, but sound idents are frequently called sound logos or sonic logos, since they serve much the same function. And they can be hugely effective. Just think of Apple's start-up chime, Intel's signature 'bong' or Netflix's 'ta-dum'. Hear them, and you instantly recall the brands (see our pick of the best audio logos for more examples).

Wikipedia wanted something similar to serve for "projects when visual logos are not an option". True to its collaborative community-sourced nature it opened the quest up to the public through a contest, which opened in September. Six months on, it's picked a winner from over 3,200 submissions received from 2,094 people in 135 countries. 

The winning audio logo was created by nuclear scientist Thaddeus Osborne, who wins $2,500 for his creation and will be flown to a professional recording studio in London to help produce the final version. He says that music has always been a huge part of his life and "a way for me to 'travel the world’ from my small town backyard." 

Osborne's creation sounds both novel and somehow familiar. The combination of fluttering pages and clicking keys feels apt to communicate the concept of a digital encyclopedia, while the rising synthesizer chimes feel optimistic and comfortingly, almost like something we already know. The Wikipedia Foundation says it hopes to have the final sound ready for use by June.

Making your own sound logos? See our pick of the best laptops for music production. We also have a guide to the best audio editing software.

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Wikipedia new sound logo is delightfully nerdy - Fast Company

Wikipedia’s crowd-sourced jingle is designed for the era of voice interaction.

Wikipedia’s new sound logo is delightfully nerdy
[Image: Thaddeus Osborne/courtesy Wikimedia Foundation]

Wikipedia has a new sound logo, one that the Wikimedia Foundation hopes will define its brand as people increasingly use voice and speech instead of screens for accessing its information on phones, tablets, and smart speakers.

Created by Thaddeus Osborne—a Virginia-based nuclear engineer who produces music for fun in his spare time—it was picked from among thousands of entries to the foundation’s open contest in search of the audio embodiment of the idea of “knowledge growing.” Osborne’s creation mixes a crescendo of flipping book pages, keyboard clicks, and a short chime, which results in a new audio mark that feels instantly likable.

That’s important because, as Mathoto Matsetela-Hartmann, senior manager of global brand at the Wikimedia Foundation, tells me over email, we may start to hear it quite often. The sound logo will be used to identify Wikipedia and Wikimedia as the sources of any information spoken by voice-assistant searches on every device imaginable. It will be heard anywhere Wikimedia content appears. “The audio logo will become part of the branding on audio and visual content from and licensed by Wikimedia across video, TV, film, podcasts, and events,” Matsetela-Hartmann says.

The push for an audio logo comes at an important time. “We know that active voice-assistant users have increased at an exponential rate,” she says, “so much so that currently, 27% of the world’s online population use voice search on their mobile devices, and many more use nonmobile voice assistants via smart speakers.” People are increasingly using Wikipedia and Wikimedia content to answer general knowledge queries on these devices, so creating a sound logo that clearly associates that information with the foundation’s projects is fundamental “to reassure listeners accessing Wikipedia content indirectly, that the information that they are getting is accurate, reliable, and verified by thousands of volunteers of the Wikimedia movement.”

Audio logos are short and distinctive sound sequences, positioned at the beginning or ending of audio or audiovisual content, and they have been an important branding tool for decades now. As consumers, we may not consciously register them, but their strong recall power is undeniable. Think about the NBC three-tone signature, the first audio trademark ever to be registered with the U.S. Patent and Trademark Office, in use since 1929. Or Netflix’s simple “tu-dum,” designed by Oscar-winning sound editor Lon Bender. And who doesn’t associate this five-note composition created by Walter Werzova with Intel? Or the McDonald’s “I’m Lovin’ It” jingle, Nokia’s ringtone, THX, or even MGM’s Lion: These universally known sounds and hundreds others are seared into our brains, associated with their respective brands.

In a world where billions access information using audio on a daily basis, the sound logo is becoming more important than ever, which is why sound-design companies are on the rise, like New York-based Audiobrain, which developed the audio logo for Microsoft’s Xbox 360. However, the Wikipedia Foundation didn’t turn to those companies, but to its members. “Most organizations wanting to create a sound logo would probably hire an award-winning agency or Grammy-winning producer,” Matsetela-Hartmann says. “But the Wikimedia movement and Wikimedia Foundation operate, in some respects, the same way our projects are built: in the open, globally inclusive, and using participatory principles.”

A product of the Wiki spirit

To come up with its sound logo, the foundation launched a competition called the Sound of All Human Knowledge. Over the course of a month last fall, it received 3,235 anonymized submissions from 2,094 participants in 135 countries. These submissions, Matsetela-Hartmann says, were then scored through multiple rounds by professional audio producers and sound experts from the MassiveMusic global network. The filtering continued in a selection committee comprising Wikimedia community members and sound professionals, which scored the top 40 submissions to select a top 10—the finalists for whom the entire community voted.

Osborne isn’t a professional audio engineer or musician, he tells me over email. “It’s my passion,” he says. “I was able to transfer a good amount of the knowledge and self-discipline I gained from my schooling into learning audio-production techniques and signal processing, but ultimately it is my curiosity about the world around us that drives me to learn and create.”

His winning audio logo—which he created in about four hours—is composed of the sounds of book pages turning, keyboard clicks, and a synthesizer chime. “My ultimate goal was to evoke a sense of curiosity and drive to learn, akin to the feeling one gets when answering a trivia question, hence the call and response nature of the sound logo,” Osborne tells me. “In my view, the Wikimedia movement is all about promoting the free exchange of knowledge. When I received the creative brief, I was most drawn to the prompt “knowledge growing,” which I used as my primary inspiration to guide my compositional decisions.” 

For Osborne, the best way to convey knowledge was the sound of a book, so he recorded several takes of himself thumbing through pages until he got exactly what he wanted, which he laid over a crescendo of keyboard clicks and other library-like sounds. He claims he wanted to give it a sense of growth and scale to the large body of information that Wikimedia represents.  “After the initial crescendo, I added a short musical phrase to resemble the rhythm someone might sing “Wi-ki-me-di-a” to.”

Matsetela-Hartmann tells me not to expect to listen to the new audio logo anytime soon, though. First, she says, Osborne will record it again in a professional sound studio to obtain the maximum quality possible. After that, they will work with third parties to put it where needed, so Alexa can sing “Wi-ki-me-di-a!” when you ask her if a platypus can really make its own custard.

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Wikipedia new sound logo is delightfully nerdy - Fast Company
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Thursday, March 30, 2023

Prepare your ears for Wikipedia's 'sound of all human knowledge' - The Verge

/

The Wikimedia Foundation’s new sound logo was chosen via a community competition, and will be used to aurally brand its content.

With more and more information being delivered via audio sources like voice assistants, the Wikimedia Foundation thought it was time to adopt a so-called “sound logo” for Wikipedia and its other projects. Think of it as Wikipedia’s equivalent of the Netflix “ta-dum,” the HBO “aaaaaaah,” or Intel’s iconic five-note chime. After an exhaustive search via “Sound of All Human Knowledge” contest, Wikimedia thinks it found an audio clip representing its mission.

The winning entry was submitted by Thaddeus Osborne, a nuclear engineer and part-time music producer from Virginia, USA. Here’s how he describes the sound:

“My sound logo welcomes its audience into a world of information. The sound of a page turning quickly becomes a library like a whirlwind of typing, clicking, and paper rustling that promises vast stores of wisdom followed by a friendly invitation. This is what I perceive the Wikimedia movement to be about, the open and encouraged sharing of knowledge. Lots and lots of knowledge.”

Have a listen for yourself:

Osborne’s was one of 3,235 submissions that came in from 2,094 participants across 135 countries last year. Wikimedia community members helped to whittle these submissions down, and eventually 10 audio clips were presented for a vote.

Although the winning sound has now been chosen, the audio above isn’t exactly what you’ll hear alongside Wikimedia’s content in the future. For starters, the organization says the winning sound will now need to be professionally re-recorded in a studio (Osborne will get a trip to the studio alongside his $2,500 prize money). It’ll also produce different versions of the sound for use in different contexts (like a short 2-second version for social media posts, for example, or a longer 60-second composition for event videos). 

“Later this year, we will continue working with voice assistant and technology partners to adopt the winning logo to better identify Wikimedia content worldwide,” Wikimedia says in a press release. 

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Prepare your ears for Wikipedia's 'sound of all human knowledge' - The Verge
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How God Of War Ragnarok's Sound Effects Were Made By Hand - Kotaku

Most video game studios, or at least the bigger ones, will have experience with Foley, a long-standing craft that revolves around creating cinematic sound effects using everyday objects.

It’s nothing new. Many of Star Wars’ most iconic sounds were made using stuff like TV tubes and vacuum cleaners, and there are loads of excellent features on the internet showing how everyone from Bungie to Naughty Dog have used Foley to bring their own games to life. Even Unpacking, a cute little pixel game about putting things on shelves, featured over 14,000 different sound effects.

Today it’s God of War Ragnarok’s turn, in this excellent video put together by Wired, and this is already one of my all-time favourites, mostly because of the sheer volume of effects it shows.

Meeting PlayStation Studios’ Joanna Fang, we get to see how loads of the game’s crunchiest, squelchiest sound effects were made. A galloping horse’s hooves are actually just a pair of toilet plungers. Kratos smashing an enemy’s skull in is actually Fang crushing a melon with a crowbar. One of the most interesting is that you can get a perfect replica of snow crunching underfoot by...walking on coal instead.

I love that the sound of floorboards is made by just slapping a shipping pallet. That twisting some leather sounds like someone being strangled. And that to get the sound of someone punching a dude wearing armour they...OK, used a boxing glove to punch some armour.

Like I’ve said, there’s nothing particularly new or relevatory here, Foley is a relatively ancient craft in modern show business, but this video is a fantastic example of showing the depth and variety of sounds that can be produced in a single room, and how a Foley artist’s passion for the job can be one of the most important—if also unsung—parts of our experience with a game.

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How God Of War Ragnarok's Sound Effects Were Made By Hand - Kotaku
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Wikipedia says it has found the 'sound of all human knowledge' with new audio logo - Engadget

We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup chime feels like a warm greeting from your computer. Now, Wikipedia has an iconic audio mark of its own: a fluttering of book pages, keyboard clicks and synthesize tones it calls "The Sound of All Human Knowledge."

In true Wikipedia fashion, the four second audio clip was sourced from the community. The Wikimedia Foundation hosted a contest to find an audio logo for "projects when visual logos are not an option." Over 3,000 submissions later, they landed on a series of warm, happy notes preceded by book and keyboard noises, created by Thaddeus Osborne.

Osborne, a Nuclear Scientist by day, will be awarded $2,500 for creating the winning sound. Wikimedia will also be flying him to a professional recording studio to help produce a finalized version of the audio logo. The foundation says it hopes to have the final sound ready to use by June of this year.

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"sound" - Google News
March 29, 2023 at 01:13AM
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Wikipedia says it has found the 'sound of all human knowledge' with new audio logo - Engadget
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Wednesday, March 29, 2023

Prepare your ears for Wikipedia's 'sound of all human knowledge' - The Verge

/

The Wikimedia Foundation’s new sound logo was chosen via a community competition, and will be used to aurally brand its content.

With more and more information being delivered via audio sources like voice assistants, the Wikimedia Foundation thought it was time to adopt a so-called “sound logo” for Wikipedia and its other projects. Think of it as Wikipedia’s equivalent of the Netflix “ta-dum,” the HBO “aaaaaaah,” or Intel’s iconic five-note chime. After an exhaustive search via “Sound of All Human Knowledge” contest, Wikimedia thinks it found an audio clip representing its mission.

The winning entry was submitted by Thaddeus Osborne, a nuclear engineer and part-time music producer from Virginia, USA. Here’s how he describes the sound:

“My sound logo welcomes its audience into a world of information. The sound of a page turning quickly becomes a library like a whirlwind of typing, clicking, and paper rustling that promises vast stores of wisdom followed by a friendly invitation. This is what I perceive the Wikimedia movement to be about, the open and encouraged sharing of knowledge. Lots and lots of knowledge.”

Have a listen for yourself:

Osborne’s was one of 3,235 submissions that came in from 2,094 participants across 135 countries last year. Wikimedia community members helped to whittle these submissions down, and eventually 10 audio clips were presented for a vote.

Although the winning sound has now been chosen, the audio above isn’t exactly what you’ll hear alongside Wikimedia’s content in the future. For starters, the organization says the winning sound will now need to be professionally re-recorded in a studio (Osborne will get a trip to the studio alongside his $2,500 prize money). It’ll also produce different versions of the sound for use in different contexts (like a short 2-second version for social media posts, for example, or a longer 60-second composition for event videos). 

“Later this year, we will continue working with voice assistant and technology partners to adopt the winning logo to better identify Wikimedia content worldwide,” Wikimedia says in a press release. 

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March 29, 2023 at 06:25PM
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Prepare your ears for Wikipedia's 'sound of all human knowledge' - The Verge
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Do you hear ringing sound in your ears? This could be the reason - The Economic Times

Tinnitus occurs when you hear ringing or other sounds in one or both of your ears. Several people are unlikely to hear the noise you hear when you have tinnitus because it is not caused by external sounds. Tinnitus is a common complaint. It affects between 15 per cent to 20 per cent of people, with elderly people being more likely to be affected.

Dr Prateek Nayak, Consultant, and ENT Surgery, at Aster CMI Hospital, Bangalore, explains about one of the most frequent chronic health conditions.


What is tinnitus and can it lead to hearing loss?
Tinnitus is a common problem where a person experiences a ringing, roaring, clicking, or buzzing sound in the ears. This sound can be soft, loud, low-pitched, or of high intensity and is often not audible to others. While initially, this condition may not affect you much, if left untreated it can worsen and will affect your quality of life.

What are the factors that can cause tinnitus?
It is important to understand that tinnitus is not a disease but a symptom indicating auditory ailments. Any abnormalities in the auditory system such as the ear, auditory nerves, and the parts of the brain processing sound waves can cause tinnitus. Other conditions that may also lead to tinnitus includes:


Age: People above the age of 65 years are affected by tinnitus.
Excess accumulation of earwax: Excess earwax can sometimes clog the ear canal and may cause temporary tinnitus and hearing issues.

External entities stuck in the ear: Foreign objects like pens, caps, and pencil tips can get lodged into the ear while cleaning it. These objects can further damage the eardrum which can lead to tinnitus.

Loud noise leading to hearing loss: Exposure to continuous or sudden loud noise can damage the sensory hair cells of the inner ears, which are responsible for transmitting sound waves to the brain. This damage can eventually cause tinnitus. Usually, people who work in noisy environments like factories, construction sites or musiccan experience tinnitus if they are working without proper protective gear.


Meniere's disease: This is a chronic ear disorder that causes tinnitus along with hearing loss, and balance issues.

Runny nose and congestion: These conditions have been known to cause tinnitus and ear pain.

Temporomandibular joint (TMJ) disorders: Any inflammation in the joints or the muscles surrounding the joints can lead to the development of continuous sound in the ear.


Vascular diseases: A defect in the blood vessels supplying blood to the head and the neck can cause rhythmic pulsating sounds in the ears.

Acoustic neuroma (vestibular schwannoma): This is a non-cancerous tumor that affects the nerves attached to the inner ear of the brain and causes tinnitus and balancing issues.

Medications: Medications have several side effects and some can also cause tinnitus as a side effect.

Can tinnitus lead to hearing loss and what are preventive measures that you can take to avoid tinnitus?
Tinnitus is usually an underlying condition and is accompanied by age-related hearing loss, an ear injury, or an issue with the circulatory system. Therefore, to avoid this condition, you must protect your ears from external irritants and hearing systems. Additionally, you must avoid exposure to loud noises and must wear earplugs if you are doing any machine work.

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"sound" - Google News
March 28, 2023 at 06:57PM
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Do you hear ringing sound in your ears? This could be the reason - The Economic Times
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Tuesday, March 28, 2023

Wikipedia says it has found the 'sound of all human knowledge' with new audio logo - Engadget

We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup chime feels like a warm greeting from your computer. Now, Wikipedia has an iconic audio mark of its own: a fluttering of book pages, keyboard clicks and synthesize tones it calls "The Sound of All Human Knowledge."

In true Wikipedia fashion, the four second audio clip was sourced from the community. The Wikimedia Foundation hosted a contest to find an audio logo for "projects when visual logos are not an option." Over 3,000 submissions later, they landed on a series of warm, happy notes preceded by book and keyboard noises, created by Thaddeus Osborne.

Osborne, a Nuclear Scientist by day, will be awarded $2,500 for creating the winning sound. Wikimedia will also be flying him to a professional recording studio to help produce a finalized version of the audio logo. The foundation says it hopes to have the final sound ready to use by June of this year.

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Wikipedia says it has found the 'sound of all human knowledge' with new audio logo - Engadget
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Wikipedia says it has found the 'sound of all human knowledge' with new audio logo - Engadget

We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup chime feels like a warm greeting from your computer. Now, Wikipedia has an iconic audio mark of its own: a fluttering of book pages, keyboard clicks and synthesize tones it calls "The Sound of All Human Knowledge."

In true Wikipedia fashion, the four second audio clip was sourced from the community. The Wikimedia Foundation hosted a contest to find an audio logo for "projects when visual logos are not an option." Over 3,000 submissions later, they landed on a series of warm, happy notes preceded by book and keyboard noises, created by Thaddeus Osborne.

Osborne, a Nuclear Scientist by day, will be awarded $2,500 for creating the winning sound. Wikimedia will also be flying him to a professional recording studio to help produce a finalized version of the audio logo. The foundation says it hopes to have the final sound ready to use by June of this year.

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"sound" - Google News
March 29, 2023 at 01:13AM
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Wikipedia says it has found the 'sound of all human knowledge' with new audio logo - Engadget
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Sonos Now Supports Apple Music Spatial Audio on These Speakers and Sound Bars - MacRumors

Sonos this week updated its iPhone and iPad app with support for Apple Music spatial audio playback on compatible Sonos speakers and sound bars, including the newly-released Era 300, the Arc and Arc SL, and the second-generation Beam.

Sonos Era 300 With iPhone
Spatial audio simulates surround sound, making it seem like the audio is coming from all around you for a 360-degree listening experience. Apple Music offers thousands of songs in spatial audio, which are labeled with a Dolby Atmos badge in the Sonos app after updating to version 15.2, available now on the App Store.

Sonos launched new Era 300 and Era 100 speakers today with AirPlay 2 support for wirelessly streaming audio from Apple devices. The speakers were announced earlier this month, with more details and pricing outlined in our previous coverage.

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"sound" - Google News
March 28, 2023 at 08:32PM
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Sonos Now Supports Apple Music Spatial Audio on These Speakers and Sound Bars - MacRumors
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Do you hear ringing sound in your ears? This could be the reason - Economic Times

Tinnitus occurs when you hear ringing or other sounds in one or both of your ears. Several people are unlikely to hear the noise you hear when you have tinnitus because it is not caused by external sounds. Tinnitus is a common complaint. It affects between 15 per cent to 20 per cent of people, with elderly people being more likely to be affected.

Dr Prateek Nayak, Consultant, and ENT Surgery, at Aster CMI Hospital, Bangalore, explains about one of the most frequent chronic health conditions.

What is tinnitus and can it lead to hearing loss?
Tinnitus is a common problem where a person experiences a ringing, roaring, clicking, or buzzing sound in the ears. This sound can be soft, loud, low-pitched, or of high intensity and is often not audible to others. While initially, this condition may not affect you much, if left untreated it can worsen and will affect your quality of life.


What are the factors that can cause tinnitus?
It is important to understand that tinnitus is not a disease but a symptom indicating auditory ailments. Any abnormalities in the auditory system such as the ear, auditory nerves, and the parts of the brain processing sound waves can cause tinnitus. Other conditions that may also lead to tinnitus includes:

Age: People above the age of 65 years are affected by tinnitus.

Excess accumulation of earwax: Excess earwax can sometimes clog the ear canal and may cause temporary tinnitus and hearing issues.

External entities stuck in the ear: Foreign objects like pens, caps, and pencil tips can get lodged into the ear while cleaning it. These objects can further damage the eardrum which can lead to tinnitus.Loud noise leading to hearing loss: Exposure to continuous or sudden loud noise can damage the sensory hair cells of the inner ears, which are responsible for transmitting sound waves to the brain. This damage can eventually cause tinnitus. Usually, people who work in noisy environments like factories, construction sites or musiccan experience tinnitus if they are working without proper protective gear.

Meniere's disease: This is a chronic ear disorder that causes tinnitus along with hearing loss, and balance issues.

Runny nose and congestion: These conditions have been known to cause tinnitus and ear pain.

Temporomandibular joint (TMJ) disorders: Any inflammation in the joints or the muscles surrounding the joints can lead to the development of continuous sound in the ear.

Vascular diseases: A defect in the blood vessels supplying blood to the head and the neck can cause rhythmic pulsating sounds in the ears.

Acoustic neuroma (vestibular schwannoma): This is a non-cancerous tumor that affects the nerves attached to the inner ear of the brain and causes tinnitus and balancing issues.

Medications: Medications have several side effects and some can also cause tinnitus as a side effect.

Can tinnitus lead to hearing loss and what are preventive measures that you can take to avoid tinnitus?
Tinnitus is usually an underlying condition and is accompanied by age-related hearing loss, an ear injury, or an issue with the circulatory system. Therefore, to avoid this condition, you must protect your ears from external irritants and hearing systems. Additionally, you must avoid exposure to loud noises and must wear earplugs if you are doing any machine work.

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Do you hear ringing sound in your ears? This could be the reason - Economic Times
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Monday, March 27, 2023

The Sonos Era 300 fills your room with great spatial sound from a single speaker - CNN Underscored

If Sonos has anything to say about it, stereo music will soon sound as quaint as mono. With its new Era 300 smart speaker, the company is going all in on the latest music format, known as spatial audio or Dolby Atmos Music. Spatial audio mixes music so that it surrounds you, rather than just using left and right channels.

To hear the effect, you usually need multiple speakers, as you would to get Dolby Atmos when watching video. Sonos designed the Era 300 as a single unit to show off the immersive effects of spatial audio — and it succeeds.

The Era 300 produces a big, bold sound out of a relatively small speaker. It also adds several features that Sonos fans have wanted, including Bluetooth. It all comes at a cost, of course: this speaker will run you $449. But if you’ve been wanting to experience spatial audio and you don’t want to invest in a multi-speaker setup, the Era 300 is the one to buy.

Room-filling sound from one speaker

The Era 300 makes it easy to bask in immersive spatial audio — with its wide sound, it feels like you’re listening to more than one speaker. Thanks to crisp treble and deep bass, it sounds good with regular stereo music, too. It’s packed with features, but you pay a premium for the privilege.

What we liked about it

It’s a unique speaker — in a good way

sonos-era-300-top cnnu.jpg

The Era 300 doesn’t look like other speakers. To make a single speaker best produce spatial audio, Sonos invented a new speaker shape, eschewing the traditional box form for an hourglass-like shape. It’s a form-follows-function design.

At 10.2 x 7.3 x 6.3 inches, the Era 300 is larger than the new Era 100 but smaller than a Sonos Five. Inside, it features one tweeter that shoots sound forward, two on the sides that are angled slightly upward, and one that sends sound up. That combination spreads sound throughout a room. The Era 300 also has two woofers, which produce impressive bass that reverberates in your chest.

A new volume slider is a nice addition: instead of tapping a plus or minus sign to change the volume, you can slide your finger along a trench on the top of the speaker. As you move along the slider, the speaker makes clicking sounds to indicate the level. It’s an innovation that works well and will hopefully be adopted widely.

It sounds big

The unique design achieves its goal: the Era 300 fills a room with music, especially when the song is mixed for spatial audio. When listening to the Dolby Atmos mix of Fleetwood Mac’s “Dreams” on Amazon Music, Stevie Nicks’ voice projected toward me, while Lindsey Buckingham’s guitar sounded like it was coming from the left corner and Mick Fleetwood’s drums were behind Stevie. When the backing vocals came in, I could easily hear each separate singer. Similarly, on Kendrick Lamar’s “Die Hard” in spatial audio, each voice seemed to be coming from a slightly different location in the room, while the bass was deep and rich underneath. (In addition to Amazon Music, the Era 300 will support spatial audio on Apple Music).

While many songs are available in spatial audio, a majority aren’t. But the Era 300 does a good job with regular old stereo music, too. The bass on Jon Batiste’s “Freedom” resonated while the vocals were clear and the horns sounded sharp. However, it’s clear when you’re listening to the stereo mix rather than the Atmos mix — the spatial audio version sounds much bigger and wider.

It adds several features

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There’s more to the Era 300 than spatial audio. Sonos added several new features to it, headlined by Bluetooth support, a line-in option and a new way to do room correction (these features are also available on Sonos’ other new speaker, the Era 100).

My favorite of these is support for an external source through a line-in connection. This means you can connect a turntable or CD player and send the tunes from it throughout your Sonos system. Before you needed a Sonos Five, Amp or Port to do that. However, you will need to spend extra for an additional USB-C adapter ($19 for one that has a 3.5 mm input, or $39 for a unit that includes an Ethernet port and 3.5 mm input).

Bluetooth may be the bigger addition for most people. It’s certainly a new direction for Sonos, which previously required you to use Wi-Fi to stream music to its stationary speakers (its portable speakers, the Move and Roam, include Bluetooth so you can use them when you’re away from home). Sonos incorporated it well: it connects quickly and once you’re on Bluetooth, you can still control the speaker through the Sonos app just as if you were on Wi-Fi. The sound was impressive, too, though not quite as high fidelity as streaming over Wi-Fi.

The Era 300 includes Trueplay, Sonos’ room correction software, but it offers a new Quick Tuning option. Quick Tuning doesn’t require an iPhone; instead, it sends out sounds and measures the room with the microphones in the speaker. The manual Trueplay tuning method is more precise and produced a better balance of bass in the overall sound, but quick tuning requires less time and effort — and is available to Android users.

Two Era 300s can also be used as rear speakers with an Arc or Beam (Gen 2) soundbar and a Sub to create an impressive Atmos home theater sound system. I didn’t test this since I only had one Era 300, but I did hear the set up at a Sonos event, and it rivaled a system with an audio-video receiver and separate speakers — though the cost for such as system could run you about $2,600.

What we didn’t like about it

It costs a lot

Speaking of pricey set ups, the Era 300 is an investment at $449. And we can’t know for sure that spatial audio will be a lasting thing. The music industry has tried surround sound for music before — quadraphonic sound back in the 1970s, DVD-Audio more recently — and it tends to be more a niche for music superfans.

But even if spatial audio falls flat, the Era 300 will still be a very good speaker for stereo music. Just maybe not one that is worth $449.

It’s missing a dimension: the sound behind you

Spatial audio is a surround sound technology, and it includes sound in front, to the sides, above you — and behind you. If you listen to the format on a system that includes rear speakers, you’ll feel like you’re sitting in the middle of the music. It’s quite an experience.

But the Era 300 can’t produce the effect of making the music come from behind you. It does a great job of front, sides, and height, but there’s nothing coming from the rear. In some ways, it’s less disorienting than being in the middle of the music — but it’s also less fun.

How it compares

Size and weight

10.2 x 7.3 x 6.3 inches, 9.9 pounds

6.6 x 5.6 inches, 5.16 pounds

3.9 x 3.9 x 1.7 inches, 7.7 pounds

Drivers

Four tweeters, two woofers

Five tweeters, 4-inch woofer

One tweeter, three mid-range speakers, one woofer

Connectivity

Wi-Fi, Bluetooth, line-in (with adapter), Ethernet (with adapter)

Wi-Fi, AirPlay

Wi-Fi, 3.5mm, line-in

Colors

White, Black

White, Midnight

Glacier, Charcoal

Smart assistant options

Alexa, Sonos Voice Control

Siri

Alexa

Price $449 $299 $200

Bottom line

The Era 300 is a unique and impressive new speaker, and it could be the beginning of an audio revolution. If you’ve been wanting to experience spatial audio and you don’t want to invest in a home theater speaker set up, it’s the best choice right now.

The Era 300 doesn’t have a lot of competition yet in the single-speaker spatial audio field — Apple’s HomePod and Amazon’s Echo Studio come to mind — and it easily eclipses those. The $299 HomePod is much smaller, and sounds it compared to the Era 300; the $200 Echo Studio delivers a wide sound, but it sounds neither as big nor as detailed as the Era 300 — though for the price, it is a good spatial audio speaker.

It might be more fair to compare the Era 300 to two other Sonos speakers. The $499 Beam (Gen. 2) is a soundbar, so its main focus isn’t music, but it also can play spatial audio and is similarly priced. But the Era 300 is better than the Beam at this particular job — thanks to its upfiring tweeter and the angled side tweeters, the Era 300 creates a bigger sound and it has much better bass.

The $549 Sonos Five is the company’s flagship music speaker. While the Era 300 is good at two-channel sound, it can’t beat the Five when playing the traditional stereo format — the Five had a fuller sound. But the Five can’t play spatial audio, so the Era 300 sounds bigger when playing a track in that format.

If Sonos is right about this spatial audio thing, it has created a speaker that helps bring extra dimensions to music. Expect more spatial audio speakers to become available as we find out if the format lasts. This could be the start of something amazing.

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The Sonos Era 300 fills your room with great spatial sound from a single speaker - CNN Underscored
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