The AudioForum conference is to be held again on the Monday before ISE opens in Amsterdam this year, with the theme “From sonic environments to a true sound democracy”. The conference on 11 February is organised by event company Connessioni.
The theme of the show is based on putting the person and his wellbeing in the environment back in the centre of consideration and transforming the use of sound into a complete, personalised and gratifying listening experience. An announcement at a railway station, background music playing at the shopping centre, the audio signature of a company, the speech of a lecturer, the spatialisation of sound at the cinema, and 3D audio, are all part of this.
Those involved in sound production, control, design, or in the design of spaces where sound dissemination happens, are forced to deal with an intricate reality: not only is sound itself constantly present in our lives, but the mechanisms of listening and perception by the user become complex. Just as it isn’t sufficient for an audio technician to configure a system perfectly to capture the listener’s attention, it isn’t enough to create a composition without considering the environment, methods and conditions of its reproduction and perception.
The user should therefore become the reference point onto which the attention should be focussed: not only what he will listen to, but rather how and in which environments and conditions he will do so, and, above all, the effects of listening on the person – from the cognitive and emotional aspects to the cultural and psychological background that influences him.
Sound democracy therefore means putting the person and his experience back at the centre of the listening process: listening that is more respectful of psychophysical wellbeing and health, and that also provides an opportunity to relate to the outside world and to others.
After the 2019 edition of AudioForum, in which there was a focus on the relationship between sound reproduction, acoustics and psychoacoustics, in 2020 the conference will take a further step towards sound democracy. Participants will be guided along a path that examines its various aspects, from electroacoustic and acoustic (how to get sound to the listener’s ears in the most efficient and effective way), to psychoacoustic (subjective perception of sound), cognitive (from perception to streaming of the user’s attention) and behavioural (cultural filters, mental patterns, beliefs that influence the user’s perception) aspects… all with a practical and concrete approach, oriented to the needs of audio professionals, of design and architecture specialistis, and the market.
Attendance
The programme of AudioForum@ISE 2020 has been conceived to interest both professionals with technical training – sound designers, system integrators, sound engineers, specialists in acoustics, multimedia production specialists, etc. – and those who come from the field of architectural and ambient design – architects, consultants, engineers, etc. It will also be of interest to anyone involved in managing venues and facilities, such as hotel managers, administrators of schools, universities, public spaces and sporting or cultural facilities.
PROGRAMME
09.30 – 10.00 – Welcome coffee and registrations
10.00 – 10.15 – Welcome to the delegates and presentation
10.15 – 11.00 – Perception, Sound, Creative Idea creative idea ⇔ sound materials ⇔ sound perception. These three phases of the creative and technical project are closely related to each other: switching from the creative idea to the sound design, finding the right process and the right tool for creating the strong bond that can effectively reach the listener. This path is currently developed in all aspects of a production (sound design, technical design), and can be of help in solvin the eventual problems that can reduce musical effectiveness, and influence the perception. A path where the audience perception is not the last time phase but it’s the target. Speaker: Damiano Meacci – music professor at G.B. Martini Conservatory in Bologna, musician and composer at Tempo Reale (Florence)
11.00 – 11.30 – Acoustic Awareness Good acoustics should be unnoticed. Of course, this relates to the absence of disturbing acoustic artefacts, but also to seamless integration into the architectural design and requirements of the performance or function of the space. This is not only the case for acoustically specific rooms like concert halls and theatres, but also for utility spaces like lobbies, offices, restaurants, etc. – even corridors. Also, architects – generally – don’t like their designs to be hindered by obvious acoustic objects. To achieve this, integration of architecture (and other disciplines) and acoustic design in a very early stage is essential – as it is that architects and acousticians need to understand each other’s views, concepts and responsibilities. Having a good acoustic design brief is essential in this process: acoustics are not like a touch of paint which can be added later Speaker: Ben Kok, acoustics consultant and AES Member
11.30 – 12.00 Coffee Break
12.00 – 12.30 – Not just a question of ears Sound perception is a psychic activity of the brain: a neural activity where the environment, cultural conditionings, inputs received at a developmental age as an experience that matures in adulthood have a complex role. What we hear is therefore not only a consequence of a physiological nature, but involves important psychological implications that give the hearing experience an extreme level of subjectivity. How we select stimuli among millions, how these influence us and influence the way we relate to others. This talk shows at a neuroscientific level what we know today, focusing on visual and sound stimuli, in order to give insiders some ideas to reach not only the ear but the heart of the user. Speaker: Valeria Gazzola – social behaviour group leader at the Netherlands Institute for Neuroscience
12.30 – 13.00 – Music x Mind: The power of sound How does music influence the way we feel and act? How can the strategic use of sound enhance brand identities and customer experiences? Marijn Roozemond will take you on a journey to understand how music has a direct influence on our wellbeing and how our relationship with it will change due to the latest and upcoming innovations in technology. Speaker: Marijn Roozemond – strategist for the Music&Brands department at MassiveMusic Amsterdam
12.30 – 13.30 – Lunch Break
13.30 – 14.30 – Designing new experiences for demanding listeners No matter if you’re creating new content or designing new spaces and technologies, you’ll have to deal with a more and more demanding customer, but at the same time one overwhelmed by stimuli and information. A new kind of consumer requires a new mindset: working with a transdisciplinary approach based not only on acoustics and psychoacoustics, but also involving some psychology, neuroscience and behavioural economics, can be the right way to create products excellent by design and not by default Speaker: Concetta Cucchiarelli – Andreas Gugliotta, Happear founders
14.30 – 15.00 – Smart IP for installed audio Modern audio-over-IP technology offers a low-latency uncompressed high-resolution audio path from the audio source right into the loudspeaker. Standard IP networking enables a completely integrated solution for loudspeaker management, audio streaming and supply of power into loudspeakers, all on single standard Ethernet cable. Genelec presents details of Smart IP technology, the efficient and cost-effective high-quality installed audio solution. Speaker: Aki Mäkivirta, R&D director, Genelec
15.00 – 15.30 – Electronic acoustical enhancement The presentation will start with an overview – including historical development, technologies utilised, and how system architectures impact real world utilisation. Next, there will be a brief summary of recent discoveries in the way humans process sound – in particular, music and speech – and a description of how these discoveries relate to optimum design and the integration of electronic acoustic enhancement systems. Several examples will be given of recent installations, discussing the challenges imposed by the physics of each space, and how hybrid solutions that incorporate both architectural treatments as well as electronic architecture are employed to achieve improvement for musicians and audience. Speaker: Steve Barbar, AES member and presenter, E-Coustic Systems founder
15.30 – 16.00 – The dvantages of high-quality beam steering systems The presentation gives an introduction to the use of beam steering arrays and their advantages. It will explain how this functionality is advantageous above conventional line arrays and providing examples from different applications. Speaker: Christoph Wöhler – senior consultant for product management, Kling&Freitag
Speakers
Steve Barbar, AES member and presenter, E-Coustic Systems founder Steve Barbar has been working professionally in the audio industry for more than 35 years. In 1981 he joined Systems Wireless Ltd. which specialised in providing large multi-channel wireless systems and frequency co-ordination for large events, and in 1984 he joined Lexicon, to work with a then emerging technology – digital audio. In 1989 he and Dr David Griesinger developed LARES – Lexicon Acoustic Reinforcement and Enhancement System that alters room acoustics electronically and in 1995 formed LARES Associates, which designs, integrates, and develops comprehensive systems for electronic acoustic enhancement, and performs ongoing research in the fields of acoustics, electro-acoustics and human neurology. In 2008, LARES Associates developed a range of new system hardware branded as E-Coustic Systems which supports new algorithms derived from research in human neurology that represent a substantial leap forward in sonic performance. Barbar is a member of the AES, the Acoustic Society of America, and the Institute of Acoustics. He has been an invited panellist for these organizations, in addition to presenting scientific papers and lectures.
Concetta Cucchiarelli – Happear founder and researcher A graduate in political science, new multimedia languages and electroacoustics composition, sound designer, interactive interface designer, independent researcher, and Happear founder, during the last ten years she’s been carring out transdisciplinary research about sound. She works on acoustics, psychoacoustics, psychology, neuroscience, behavioural economics and sociology, developing training methodologies, tools and consultancy work aimed at designing sustainable and consumer-centred contents and technologies.
Valeria Gazzola – social behaviour group leader at the Netherlands Institute for Neuroscience Gazzola started her scientific career in Parma, Italy, in the laboratory of professor G. Rizzolatti, where mirror neurons were first discovered. She then moved to the Netherlands where her research shows that action-related mirror responses extend to the domain of sensation and emotions. Currently she leads the Mechanisms of Social Behaviour group at the Netherlands Institute for Neuroscience of the KNAW in Amsterdam, c-leads the Social Brain Lab with C. Keysers, and is an associate professor at the University of Amsterdam. Her research is financed by national (NWO Veni and Vidi) and international grants (NARSAD, ERC, BIAL), and investigates the causal relationship between mirror-like activity and social behaviour. Her papers have been published in top-ranked journals, including Neuron, Nature Review Neuroscience, PNAS and TICS, and are cited widely. Her international standing is apparent from her recent election to the Young Academy of Europe.
Andreas Gugliotta – Happear creative designer Graphic designer and illustrator with a passion for brand identities, since last year he’s been developing and designing a bridge between the sound and the image of Happear. www.happear.org
Ben Kok, acoustics consultant and AES member He has specialised in all aspects related to high-quality sound reproduction in small and large rooms, with and without the use of sound systems. With a career in acoustics spanning nearly 40 years, he has served as a consultant/specifier and client representative, and also on the manufacturer/supplier side. Kok has been involved in consultancy and design for concert halls, theatres, opera houses, recording studios, broadcast facilities and sound systems in Europe, the US, Canada and Asia and has dealt with various ‘starchitects’ in these projects. He has presented his work for the AES and other professional societies in papers on speech intelligibility, variable acoustics, sound system design, loudspeaker design and studio design.
Aki Mäkivirta, R&D director, Genelec
He received diploma in engineering, licentiate of science in technology, and doctor of science in technology degrees in electrical engineering from Tampere University of Technology in Tampere, Finland, in 1985, 1989, and 1992, respectively. Prior to joining Genelec, he has held positions in the Medical Engineering Laboratory of the Research Centre of Finland, and at the Nokia Corporation Research Centre. He joined Genelec Oy in 1995, and has been in his present position since 2012. Aki Mäkivirta is a Fellow of the AES and a member of the Acoustical Society of Finland.
Damiano Meacci – music professor at the G.B. Martini Conservatory in Bologna, musician and composer at Tempo Reale (Florence) Meacci is a musician, composer, researcher, live electronics expert and electronic music professor; he also has been working in sound design, live electronics and sound engineering in many productions for important contemporary composers (Berio, Guarnieri, Marangoni). Since 1996 he has been a member of the Tempo Reale production staff, specialising in music research, production and education. In the last few years he has been working on many personal artistic and technical works for tape music and live electronic performances, and for installations and complex performing system for live electronics. He performs at numerous international festivals (Cité de la musique – Paris, Ars Electronica – Linz, the most recent).
Marijn Roozemond – strategist for music and brands, MassiveMusic Amsterdam Roozemond started playing the piano at the age of five but, after seeing The Blues Brothers, he dreamt of being one of the cast. That’s when he started jazzing with the saxophone. After working at a branding agency, he joined the MassiveMusic family to help brands find their voice – UBS and Philips to name a couple. Fully believing that music can have a direct influence on our wellbeing, he also works on the MassiveMusic initiative Music x Mind, offering insights into the connection between mental health and music. He still digs the regular jam session and knows what he wants: to take a week off to groove on a new instrument.
Christoph Wöhler – senior consultant in product management, Kling&Freitag In 2002 Wohler started his professional career as an electronic engineer at Sennheiser Electronic, with a deep insights into all kinds of analogue and digital audio circuits, and he specialised in developing test equipment and measurement tools. In 2010 he joined Kling & Freitag, responsible for the quality assurance and service department, and in 2015 he became technical manager, responsible for the R&D team as well as service/QA and documentation; since 2019, he has been responsible as senior Cconsultant for K&F in the areas of application support, education and customer relations.
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AudioForum explores sound democracy at ISE 2020 - AV Magazine
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