At Christie’s Auction House in New York City, visitors were absorbed in an acoustic and visual experience of pop art and music as they viewed a painting by American artist Edward Ruscha that was later sold at auction for more than $52 million.
At the exhibit, touchless Audio Spotlight technology helped make this record-breaking sale by beaming music downward from six ceiling-mounted Holosonics AS-24i speakers directly above two benches where patrons viewed Ruscha’s Hurting the Word Radio #2“text painting” on a nearby wall. The $52.4 million sale was the highest amount ever paid for a Ruscha painting.
Curators at the auction house worked with Christie’s internal technology group to design the exhibit and integrate Audio Spotlight directional sound loudspeakers as part of the promotion leading up to the auction of the Ruscha painting. Using Holosonics’ touchless audio technology, the Christie’s team incorporated a playlist of rock and pop music into the exhibit to add a dimension of sound which could only be heard by seated patrons while the surrounding area just a step or two away remained quiet.
In publicity material for the exhibition, Christie said: “With his choice of the word ‘RADIO’, we can imagine the artist driving past a large billboard on a Los Angeles freeway, music blaring from his car.” To recapture that essence as well as the artist’s mindset, exhibit visitors were enveloped in songs beamed by the AS-24i speakers that included “California Dreamin’”, “Hotel California”, and “Going to California”. Other music on the diverse playlist included songs by The Mamas & The Papas, The Eagles, and Led Zeppelin.
In the two week time frame leading up to the auction of the Ruscha painting, the Christie’s team reported that approximately 15,000 people experienced the exhibit’s directional sound experience firsthand. The creation and build-out of the exhibit took three days, including the installation of the six Audio Spotlight speakers.
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July 01, 2021 at 09:19PM
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Directional sound aids $52 million painting sale at auction - AV Magazine
"sound" - Google News
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