Since the beginning, More Time’s sound has been baked in percussive-heavy, club-ready tracks that threaten ceilings and speaker systems alike. In darkened, sweaty rooms, the releases across their roster feel somehow meditative, presenting a sound you can immerse yourself fully within. From the first release of ’24/7’ by Zed Bias and Sam Interface and ‘Movements’ by Ahadadream, More Time has seemingly been ahead of the curve, and has never wholly centred itself on any one genre. This future- facing mentality seems to stem from when the duo met in 2017.
“Did I just hit you up? Or did you hit me up? I can’t remember,” Sam asks Ahad. The duo have a playfulness to them, finishing each other’s thoughts and in perfect harmony with the other’s persona: “I’m more organised,” Ahad admits, “while Sam is the studio head who spends all his time in there.”
Sam, who previously produced as SNØW, hit Ahad up on SoundCloud after listening to an edit of Ahad’s 'Lady Saw Drum Dub'. When he messaged Ahad, Sam had been making music for over ten years. Initially a drum & bass head, Sam pivoted when he felt that his creativity was being stifled. “I was growing as a person,” he mentions, “and I found the format of drum & bass a bit restrictive. Around the same time, I went to Trinidad and Tobago and visited the carnival. It opened my eyes to a whole new world of a kind of rhythm and groove.”
Meanwhile, Ahad had been putting together bass nights at university, filling a gap he believed to be present in the nightlife there. Eventually, his exploration of electronic music led him to discover percussive genres like UK funky, which resonated with him wholly. “Maybe that’s linked to my heritage because I grew up around drums at weddings,” he says.
Ahad started releasing music, getting traction through Roska’s label via a song called ‘Gunshot’, and then moved on to work as a programmer and host for Boiler Room. “I was so gassed to have one of my biggest inspirations give me a cosign,” he says, “but I always felt I didn’t have that last bit of sonic satisfaction from my tune.” And that’s where Sam stepped in, offering advice and collaboration that dovetailed into starting a label, an intention Sam already had. “I had been wanting to start a label for ages,” Sam admits, “but as Ahad mentioned, I’m quite a scatty creative. I’ve got loads of ideas, but quite often, the ideas don’t come into fruition. And we quickly realised that as a team, we could maybe get those ideas across the line.”
From there, the duo sprinted. They got addicted to collaborating, helping other artists elevate their ideas while pushing themselves into releasing projects they may have otherwise dismissed. “There’s a lot of satisfaction to be had from helping other people,” Sam admits. “The big part of it is always the sonics. I wanted to release records that sounded good: heavy bass and drums that are punching and the vocals sounding clear. Every record that we’ve released always goes through my studio, and sometimes I’ll sit with the artists, sometimes we’ll do it remotely.”
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January 20, 2021 at 10:05PM
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The Sound Of: More Time | DJMag.com - DJ Mag
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